Business development strategy
At each organisational level of any company as well as at each phase of its development there often arise questions as following: “… which direction is our Company heading in?,… what are our middle- and long-term priorities? … what is our target Customer/ market? … should we cut costs or rather support innovation? … what model of distribution will strengthen/ secure our current market position?”, as well as many other questions reviewing the possibilities concerning costs portfolio, marketing, effective process management
or managing the efficiency and development of employees.
Answers to these questions in a form of specific activities strengthening the market position of a Company, putting a halt to unfavourable sales trends or allowing to achieve better performance are provided by a well-designed and implemented Business Development Strategy.
Our services include among others helping our Clients to define the mission and long-term aspirations of their company, set measurable goals and objectives as well as cascade them to the lowest level in their company (one of many tools employed in cascading objectives is a Balanced scorecard). This allows to clearly define tasks/priorities, or in other words Must Win Battles, in order to achieve expected results as well as ensures that the Strategy is fully understood by the company’s employees.
Another key area where we offer our support while designing a Strategy is specifying company’s range of operations, defining current and prospective markets, developing approach to Customer segmentation
, including the execution of the segmentation itself. This makes it possible to design a model of effective distribution
that meets the company’s needs, which translates into effective
channelling and ultimately sales growth.
The model of distribution is always embedded in the broader context of company’s organisational structure, keeping in mind that channelling target markets should be not only efficient but also cost-effective. And this is where another opportunity for us to help companies presents itself. We also develop the so-called Target Operating Model
– a model specifying the area of operations for the whole company.
The Strategy alone is however only a half success.
Hence, aware of that, our team of highly experienced experts
, serving for many years in various managerial positions for big corporations, provide comprehensive support also during the implementation phase.
This does not only include organisational support or monitoring business gains yielded by the implemented strategy. We also help our Clients to introduce detailed product or process changes so that the strategy execution brings about better business performance.
We provide consulting services based on a holistic support of companies who wish to develop dynamically or would like to maintain the achieved position on the market. Nowadays, when the competition is so severe, it is not an easy task.
From our experience we know that working up a development strategy for a company becomes an object of interest of those of the Clients who have been disappointed by the so far applied methods of increasing sales and profit.